Category: Uncategorized
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Ebook Marketing and Measuring Return on Investment
Is it worth it to market your book at a discount? It surprises me how often authors come to me and ask “Is it worth it to market my book?” Approaching a book marketer and asking that is like asking a baker if it’s worth it to try a new cake. The answer is always…
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Working with Freelancers: The Ins and Outs of Hiring Help
When you begin working as an author, you may promptly decide you need help. Whether you want help with marketing, you hire someone for cover design, or you hire someone to help guide your path and money changes hands, there are some things to take into consideration. Clearly communicate about roles and expectations. Different people…
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Copy/Paste Guide to Writing a Book Proposal
I want to give you a quick guide to writing book proposals. I used to struggle with this, not sure how long to discuss each section or even what the sections should be. So, I wanted to help change that for you all as you go about trying to sell your books to traditional publishers…
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So You Wrote a Book… Now What?
First things first, congratulations! You have just done what thousands of people set out to do and fail to finish. You’re in the elite group of writers who finishes what they start. That is cause for celebration. But if you’re anything like me, that book has been the only thing on your mind for the…
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The Importance of Following Submission Guidelines
We’ve been doing it since we were old enough to read. A teacher would hand out a worksheet. We’d scratch our name in child’s handwriting on the line with a pencil, we’d write the date, and then we’d move over to the very next thing on the page . . . Or would we? Often,…
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Types of Editors in Publishing
When you’re just starting out in the publishing world, learning the new lingo can be the hardest part. After all, all editors are the same, right? Wrong. There are actually 4 (or 5, depending on where you work) types of editors, and I’ll go into the different types a little below, in the order in…
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Getting Started with Author Websites
You’ve written the book, you’ve decided how you’ll publish it, and now you’re ready to start making sales. Somewhere along the line, you’ve heard you need a platform. So you hop on social media, you build an email list, but one thing is still missing: you need a website. But you don’t know where to…
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When Should you Begin Marketing your Book?
The cover is ready, the marketing materials are all falling into place, but your book is still in editing. You’re excited to start talking about your book, but what do you say at this point? When are you really meant to dive into marketing headfirst? Having a book ready is exciting! However, there are a…
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The Book Publishing Process Simplified
Every book’s life starts with an idea, a spark in the writer’s mind. No matter how incredible the idea is, the publication process is a much longer path than most writers realize. The publishing process can be simplified into twelve steps, depending on which publication path you choose. There are two common paths, and one…
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5 Tips for the Perfect Author Photo
The time has come for you to finalize your author brand: it’s time to choose your headshot, the depiction of you that will be printed into the back of your book with your biography, the version of your face that every reader who reads cover to cover will see. That’s a lot of pressure. How…
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