Tag: book marketing
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Ebook Marketing and Measuring Return on Investment

Is it worth it to market your book at a discount? It surprises me how often authors come to me and ask “Is it worth it to market my book?” Approaching a book marketer and asking that is like asking a baker if it’s worth it to try a new cake. The answer is always…
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Free and Easy Book Marketing Resources

The inevitable truth of modern book marketing is that much of it falls on the author’s shoulders. This happens for two main reasons—1) as publishing houses grow and gain more authors, their team’s attention must split and focus their resources more heavily on their front-list authors, and 2) readers are more interested in the more…
