Most books follow the same general production timeline, regardless of whether they’re being produced by a publisher or independently. This timeline lines up well with author marketing, publicity, and promotional activities.

To make this simple, I’ve created a timeline that lays out the three seasons in any author’s career—and which steps in the production process trigger different marketing activities.

If you’re launching a book this year, this timeline will help you plan your weekly and monthly activities so you can avoid becoming overwhelmed by every step of marketing.

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Jori Hanna is a writer and marketer from Denver, Colorado. She graduated from Taylor University with a degree in Professional Writing and loves working with authors to help them reach their full potential. Check out the Services tab to see what she can do for you. Follow her on most social media @authorjjhanna and @jjhannaacademy.