How to Sell Your First 1000 Copies

Your First 1000 Copies

I recently attended the Taylor University Professional Writers Conference in Upland, IN. There, I had the pleasure of connecting with authors and editors, agents and publicists.

I sat with authors as they asked me what they should do—should they self publish? Should they try for an agent? Should they work with a hybrid publisher? What if they had no budget? What if their book was already out? How could they sell something that released early or late? How could they sell something that had been out for a few years and never really connected with their readership?

While I did my best to offer some answers or guidance to these authors in the fifteen minutes I had with them, it never felt like enough time to make a big enough difference.

But the other thing I noticed was that most of my answers now depend on one of two things—growing your platform and increasing your name recognition, or “throwing money at the problem.”

Sometimes the best option is to pay to have your book seen. There are a lot of places where that can be done, but often those are extremely pricy or they involve selling your book at a discount. And even then, the numbers I’ve seen on books that aren’t selling well are an increase in sales from 0 sales to 30, or from 20 sales to 200. But that’s nowhere near 1000.

Short of giving away copies for free or heavily depending on a strong, well-established and long-running platform, I felt myself at a bit of a loss.

So I’m very glad that literary agent Linda Glaz recommended a book in her Advance Track teaching. I bought it while sitting in the class, and today I started reading it. It’s why I’m writing this blog post. It’s clear the author is speaking from experience.

If you want to sell your first 1000 copies, you might want to read this book with me. (You can follow my progress on Goodreads.) I plan to read some of this book every day for the next few weeks as a way to continue investing in my own education.

Let’s go learn more together!

2 responses to “How to Sell Your First 1000 Copies”

  1. As a business owner, I know the necessity and value of marketing, but in the creative world of writing, film, music, acting, art, it becomes more difficult. The end product is abstract and can be judged differently by 10 people, where in business that wouldn’t be the case. The odds of success, regardless of quality, are low, therefore, investing in anything besides producing the product becomes hard. As you can see, I’m struggling. I have 4 novels done. They are not all self-edited yet, but the writing part, as far as I can tell, is going well. And even though the unknowns are mountainous, I’m excited about it.

    I’ll check out the book

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    1. Hi Chris, yes, writing a novel (though that step alone can be difficult) is often the easiest part of putting a book out. Congratulations on writing 4! That’s an achievement.

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